The Daily Energy Shot: A Vibrant Collaboration with Sephora Collection
Project Overview:
In February 2024, Sephora Collection introduced "The Daily Energy Shot," a dynamic campaign aimed at revitalizing its Colorful Skincare line. This initiative sought to reinforce the brand's presence by highlighting the benefits of its ingredients and exuding the energetic spirit synonymous with Sephora Collection.
Campaign Objectives:
- Brand Reinforcement: Leverage the new formula and design of Colorful Skincare to strengthen Sephora Collection's market position.
- Ingredient Storytelling: Showcase the advantages of key ingredients to underscore their competitive edge.
- Authentic Engagement: Continuously spread positivity and good vibes about beauty by embodying authenticity
The Challenge
In a saturated skincare market, Colorful Skincare needed to stand out, not just as a product, but as a lifestyle. Sephora’s internal team sought a branding partner that could interpret the idea of “daily energy” into a playful, fresh, and universally appealing aesthetic.
Our Role
Dorée worked closely with Sephora Collection to define and develop a visual language that felt like a shot of joy: optimistic, energetic, and vivid. From naming inspiration and brand storytelling to bold graphic direction, we ensured every element radiated life.
Creative Direction
We leaned into explosive color palettes, rounded typography, and editorial, style photography, blending the world of Gen Z skincare rituals with pop art and juiciness. The result was a brand identity that feels like waking up after the best night’s sleep: glowing, hydrated, and ready for anything.
The Visual System
The visuals were designed to express vitality and movement. Think bold oranges, expressive splashes, and fruit-powered illustrations. Packaging, motion design, and digital assets all aligned with one simple goal: make skincare feel as exciting as your favorite morning smoothie.
Why It Worked
Sephora Collection is all about accessibility and quality. Dorée ensured that the branding matched the product’s promise: fun, effective, and ready to energize your routine.
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