How we created the "Make your Zara" Campaign in Seoul
Client Objective:
Inditex Korea partnered with Dorée to reposition the brand as a digitally innovative fashion leader, targeting Gen Z and Millennial audiences. The goal was to create an interactive, digital-first experience that fosters engagement, creativity, and loyalty, while strengthening brand perception in the Korean market.
Challenges:
- Appeal to a digitally native, trend-conscious generation in a competitive fashion landscape.
- Shift public perception to highlight digital innovation and interactive experiences.
- Integrate online and offline experiences in a seamless, engaging way.
Our Approach:
- Strategic Digital Positioning: Crafted a clear narrative emphasizing ZARA’s innovation, interactivity, and digital-first approach.
- Influencer & Content Marketing: Partnered with Korea’s leading virtual influencer, Rosy, to create immersive campaigns, runway videos, and editorial content.
- Interactive Customer Engagement: Designed gamified online and in-store experiences, encouraging participation through treasure hunts, digital coupons, and co-creation challenges (#MakeYourZara).
- PR & Visibility: Amplified the campaign via digital ads, media collaborations, and press events to reinforce ZARA’s digital leadership.
Results:
- Elevated ZARA’s brand perception as a digitally-forward, innovative fashion brand.
- Engaged Gen Z and Millennial audiences with immersive online and offline experiences.
- Increased participation and loyalty through interactive gamified campaigns.
- Strengthened brand storytelling and visibility across media, social, and experiential channels.
Conclusion:
Through strategic creativity, digital innovation, and interactive storytelling, Dorée helped ZARA Korea redefine its brand for a new generation. The #MakeYourZara campaign demonstrates how digital-first experiences can drive engagement, loyalty, and aspirational positioning—showing that modern fashion influence comes from experience and perception, not just products.
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