How we built an artistic real estate in Bali
Indigo Estate Atelier: The Art House of Real Estate
Is it really a good idea to launch a real estate agency in Bali?
That was the very first question we asked our client when she walked into our office with the ambition to open something entirely new.
The market was already saturated : everyone was selling the same villas with the same aggressive marketing tactics.
But our client’s passion and her desire to create something truly different made us curious.
We decided to give it a try.
Six months later, Indigo Estate Atelier became one of the most viral real estate agencies in Bali, with a unique concept, a modern identity, international collaborations, and most importantly, villas that look as if they were painted onto the island’s canvas
At Dorée, our role was to build a brand that stood out in a crowded market:
- Positioning & Concept → Indigo was framed as a real estate atelier, curating European-standard homes with world-class architects, designers, and artisans.
- Identity & Storytelling → We crafted a modern, design-led brand with the tagline “European Taste. Island Soul. Full Service.” Each villa was given its own creative universe—selling not just property, but a vision of life in Bali.
- International Collaborations → We positioned Indigo as more than local, connecting it with Keller Williams in Los Angeles to strengthen its global appeal.
- Marketing Execution → Through viral social media campaigns, curated content, and luxury positioning, Indigo quickly rose above the noise, becoming a reference point in Bali’s real estate scene.
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