LIVARTO - Healing the world through art
Client Case Study — Livarto (Germany’s #1 Online Drawing Academy)
Objective
To build a powerful international brand strategy for Livarto, with the goal of expanding beyond the German-speaking market and positioning art as a universally accessible tool for well-being, creativity, and self-empowerment.
Who is Livarto?
Livarto is Germany’s leading online drawing academy, founded by artist and educator Cepand Yegani. Rooted in the belief that anyone can learn to draw, Livarto offers a proven method supported by a thriving community and instant expert feedback. The platform has already helped thousands rediscover their creative confidence — and is now preparing for global growth.
What We Did
1. Market Study & Industry Trends
We conducted an in-depth international market study, identifying key trends in online education, wellness, and creative hobbies. This included market segmentation, audience psychology, competitive benchmarking, and future trend analysis to inform expansion strategies.
2. Brand Positioning & Strategy
Dorée crafted a refined brand positioning centered on accessibility, emotional growth through creativity, and the democratization of artistic practice. We defined Livarto’s unique voice, brand narrative, and identity — framing it as more than an art academy, but a movement.
3. Buyer Personas & Consumer Behavior
We built a clear picture of Livarto’s ideal international customer — including their motivations, emotional needs, content habits, and decision-making processes — to guide messaging and platform expansion.
4. Brand Awareness Strategy & International Campaign
Our team designed a global brand awareness strategy, laying the foundation for targeted campaigns across digital channels, partnerships, and content marketing. The campaign highlighted art as a daily well-being ritual — with Livarto as the guide.
Creative Process
1. Research & Positioning
We started with deep research on both the global e-learning market and the intersection of creativity and wellness. This strategic groundwork informed a powerful brand foundation.
2. Storytelling & Voice Design
We developed messaging that could emotionally resonate across cultures — positioning Livarto not only as a skill-building platform, but as a companion in self-expression and healing.
3. Campaign Blueprint
We mapped out a full brand campaign designed for phased international rollout — now paused pending budget confirmation.
Results
Completed strategic framework for global brand growth
Fully developed brand identity and narrative
Market-tested personas and positioning for international reach
Ready-to-launch brand awareness campaign
Brand now primed for future investor or media collaborations
Conclusion
Livarto’s vision of making art a tool for healing, growth, and joy aligns perfectly with Dorée’s mission: turning purposeful ideas into global movements. This collaboration showcases how strategic branding can unlock untapped emotional and international potential — even in niche educational sectors.
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