Designing the Face of Clean Beauty for Sephora

client

SEPHORA

role

Visual Branding

recognition

year

Designing the Face of Clean Beauty: “Good for skin.you.all”

When Sephora Collection set out to redefine everyday skincare with a cleaner, more conscious product line, they needed more than a new formula they needed a new face for clean beauty. That’s where Dorée came in.

We partnered with Sephora Collection to concept, design, and execute the entire brand universe for their new skincare line: Good for skin you all a collection that blends natural-origin ingredients, sustainable packaging, and inclusive values.

From art direction to product design, photoshoots to typography, we built a visual identity that speaks softly but resonates deeply like healthy skin and a clear conscience.

The Creative Vision

Clean skincare deserves clean design.
The collection’s brand identity had to reflect three pillars: natural, honest, and modern. We chose a stripped-back, feel-good aesthetic with:

Gentle color palettes inspired by plant ingredients (think cucumber green, coconut cream, and berry pink)
Minimal, friendly typography for instant readability and shelf appeal
Ingredient-led imagery that celebrates texture, transparency, and purity

Every visual element was designed to reinforce trust and transparency echoing the collection’s promise of at least 90% natural origin and vegan formulas.

The Photoshoot: Where Texture Meets Light

For the campaign photography, we captured the lightness and joy of daily rituals. Each shot was designed to feel fresh, dewy, and real. Our approach focused on:

Playful minimalism: clear compositions with dynamic motion and gesture
Raw skin texture: unretouched, glowing skin to embrace real beauty
Juxtaposition of nature and science: showcasing product ingredients in modern, lab-inspired still life setups

The result: visuals that don’t scream, but glow inviting consumers into a ritual that feels both luxurious and accessible.

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Designing for a Sustainable Future

This wasn’t just a creative job,it was a responsibility.
The packaging we developed prioritized eco-conscious design, using:

100% recycled plastic for bottles
Bio-sourced tubes and FSC-certified cartons
Vegetable-based inks and minimal waste

Every decision balanced aesthetics with environmental care, because beautiful branding should never come at the planet’s expense.

Impact

The Good for skin.you.all collection launched to rave consumer response, becoming a symbol of how clean skincare can still feel fun, effective, and stylish.
Dorée’s branding helped elevate the line into a visually distinct, instantly recognizable product family on Sephora shelves worldwide.

Our Belief

At Dorée, we don’t just design products we build worlds.
And with Sephora Collection, we had the chance to co-create a brand that not only looks good, but does good—for your skin, for your routine, and for the planet.