Dorée x Torriden

client

토리든

role

Creative Branding, Art direction, Advertising, PR

recognition

year

2023

Launch Project

Driving Hydration Forward in Korea’s Skincare Landscape

When Korean skincare brand Torriden (토리든) launched its newest hydrating serum, they weren’t just delivering another product, they were creating a sensory experience. To bring that vision to life, Dorée was invited to shape the creative direction across branding, visuals, and experiential marketing.

From the digital to the physical, Dorée infused every touchpoint with the essence of hydration, helping Torriden connect with a generation of skincare lovers who value both efficacy and aesthetics.

“Moisture Drive-In Station”: Turning Skincare Into a Cultural Moment

To celebrate the serum’s launch, Dorée conceptualized and produced a one-of-a-kind PR event in Seoul: the Moisture Drive-In Station.

Inspired by classic drive-in culture, this playful and immersive installation translated Torriden’s core message—deep hydration, delivered with impact—into a tangible experience. Guests were invited to “pull in” for a skincare recharge, engage with the product, and feel the moisture for themselves.

The event:

Boosted brand awareness in Korea’s competitive skincare market
Delivered a sensory interpretation of hydration
Created a buzz-worthy experience amplified through social sharing

POP-UP Visualization & Olive Young Integration

As part of the rollout, Dorée also created:

3D mockups of the popup space, allowing Torriden to visualize and plan its footprint with precision
Poster visuals in collaboration with Olive Young, Korea’s most iconic beauty retailer, ensuring a cohesive retail presence that reflected the campaign’s visual language

New Product Branding: Torriden Cleansing Oil

Dorée handled full branding and art direction for Torriden’s cleansing oil product, reinforcing the brand’s skincare values through:

A clean, minimal photoshoot aesthetic that puts texture and purity at the forefront
Carefully curated art direction that speaks to both clinical efficacy and emotional softness

Our Creative Philosophy

At Dorée, we don’t just “package” skincare, we build universes around sensation, mood, and story. Our work with Torriden is a perfect example of how we transform function (hydration) into emotion (relief, clarity, softness).

From interactive Seoul pop-ups to sleek branding visuals, Dorée helped Torriden deliver hydration in every sense of the word.

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