From Front Row to Founder: How Fashion Week Shaped Dorée
Getting invited to Fashion Week is a dream for many : but I never imagined it happening at just 21. My journey began with dedication to my craft, a bit of strategy, and seizing every opportunity that came my way. Here’s how it unfolded—and how you can take steps to make the same dream a reality.
From Seoul to the Front Row
My breakthrough came while working with Crambes in Seoul. We executed high-impact campaigns and launched collaborations with Musinsa, one of Korea’s leading fashion platforms. The work gained attention from fashion experts and tastemakers, putting my name—and my skills—on the radar of key industry players.
Soon after, I received my first Fashion Week invitation, front row seats to three shows. It was surreal, but this wasn’t just about attending; it was about being visible, professional, and ready to engage with the world of high fashion.
Sponsorships and Connections
At Fashion Week, I was fortunate to be sponsored by designers like House of Sunny and Instituto Marangoni. These opportunities allowed me to experience shows up close, explore trends firsthand, and meet influential people in the industry. I networked with celebrities, Netflix talents, and fashion insiders, which opened doors to unexpected collaborations.
Turning an Invitation into a Career
Meeting and working with Netflix talents was a turning point. My Fashion Week experience directly led to opportunities in personal branding, PR, and styling for public figures. I realized that being in the right place at the right time, combined with visible, high-quality work, could catapult a career forward.
Founding Dorée
This experience inspired me to start Dorée, my own agency, focused on transforming ideas into gold through strategic brand building and fashion storytelling. Fashion Week wasn’t just an event—it was the starting point for a career I had only dreamed of.
How You Can Get There :
- Deliver Work That Gets Noticed: High-quality, impactful projects build credibility.
- Network Strategically: Engage genuinely with brands, PR agencies, and industry professionals.
- Be Visible: Share your perspective and expertise online and offline.
- Seize Opportunities: Accept invitations, sponsorships, or collaborations, you never know where they might lead.
- Turn Experiences into Growth: Learn from every encounter, and use it to expand your career path.
Getting invited to Fashion Week at 21 was surreal, but it wasn’t luck : it was the result of strategy, dedication, and seizing opportunities. With focus and persistence, anyone can turn their passion into experiences that shape their career and open doors to extraordinary possibilities.
